Picture your listener in a keke, behind a shop counter or cooking at home. Your jingle gets a short slot to say who you are and what to do next, which is why radio jingles are short, often between 15 and 60 seconds, and stay with one idea.
The name and the number are where jingles often go wrong. A name that appears only in the last second is easily missed, so we place it early and repeat it. Eleven digits heard once will not stay in anyone’s head, so we set the number to a steady rhythm, grouped as people say it, and keep the rest of the lyric light.
Who our radio jingles are for
- Shops, supermarkets and market traders
- Restaurants, hotels and event centres
- Pharmacies, clinics and schools
- Real estate developers and building suppliers
- Car dealers, dispatch and transport firms
- Manufacturers and distributors
- Businesses already planning radio airtime