Research Services
Before you rent a shop or order stock, check that the demand is really there. We research your market from credible public sources and explain what the findings mean for your decision.
What you can get
01Overview
Market research means finding out, before you commit to a lease, a bulk order or an advert budget, who already buys something like yours, what they pay and what is changing. Start with the decision, such as “Should I open a second shop?”, not a topic like “the fashion industry”. A decision shows us what evidence could change your mind, and that keeps the research focused.
Our research here is desk-based, meaning we use public sources: published reports, regulator and trade-body material, news coverage, online listings and competitor pages. It cannot replace asking your own customers or watching a busy market street. Where public data is thin, which is common for local and informal trade, we say so instead of guessing. For first-hand answers, we can plan a questionnaire with you through our survey support.
02What is included
Who is likely to buy, what they care about and where they spend time online, drawn from public information.
Signs that people want what you plan to sell, from published data and from what is already on sale.
Prices and pricing styles visible in your market. Many sellers do not publish prices, so we mark what we could not see.
Changes that could help or hurt you, such as new rules, shifting buying habits or supply problems reported publicly.
The answer first, then the evidence, a source list and a clear note of what we could not find.
Key findings in a spreadsheet or slide deck to share with a partner, lender or team. Tell us the format you need.
03How it works
Tell us what you are deciding, such as launching, expanding or changing prices. We help turn it into a question we can research.
We gather material from credible, traceable sources and record where and when each point was published.
We separate solid findings from weak ones and leave out anything we cannot trace to a source.
You get the findings, the source list and suggested next steps, and can ask follow-up questions before you decide.
Where we work
Awka & Anambra State
A shop in Awka, a stall in Onitsha and an online store in Nnewi can sell similar goods to very different customers. A national average rarely settles a local decision, so we look for Anambra State evidence first and say plainly when only national information exists.
Across Nigeria
Customers in Lagos, Kano, Port Harcourt and Enugu do not behave alike. Wherever you are, message your question on WhatsApp and we return the findings by chat or email, with sources named. If the answer depends on how real customers behave, we say desk research is only a start.
FAQ
Still have a question? Message us on WhatsApp and we will answer it.
Desk research uses information that already exists, such as reports, official publications and listings. Field research gathers new answers from people, for example through interviews or surveys. We do the first and can help you plan the second.
Only where a credible source publishes it, and then we cite that source. For many local products no reliable market-size information exists, so we describe the evidence available instead of inventing an estimate.
It depends on how wide the question is and how much material must be read. Message your question on WhatsApp and you will get a clear quote before any work begins.
It opens with your question and a short answer, then covers customers, demand, pricing and trends. It ends with the source list, a note on what we could not find and suggested next steps.
It helps when a choice is hard to undo, such as signing a lease or buying stock in bulk. For a small test, trying it may teach you more. Tell us your situation and we will say honestly whether it is worth it.
Related
Research Services
See who you are really up against, how they present and price their offers, and where the gaps are.
Research Services
Clear, unbiased survey questions, an online form set up for you and responses organised into a clean spreadsheet.
Research Services
Organised, referenced background on your market, competitors, costs and rules, for the plan you write.
Start on WhatsApp
Message us on WhatsApp, tell us what you need and we will reply with a clear plan and a quote.